Your logo is the strongest point of recognition for your customers. It doesn’t need to tell the world everything you do. It’s a quick visual identifier. A red bullseye doesn’t reveal all the clothing, housewares, and food you can purchase at Target. It serves as a quick mental trigger for everything you’ve learned about Target over time. And if you knew absolutely nothing about Target, you could still make some assumptions about the style and personality of the business by looking at the logo.


Contact Beyond Paper & Ink for your logo design.